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Featuring
Wave Floating Armour
Soccer Cleats
2024 Fall
14 Weeks
You trained hard when you were a kid
You are not the talented one
It's painful that after your training discountinued,
Even what you worked hard for left you
Only 0.5%-1% kids enters academy
Only 10%-20% academy players become pros
Bad turf
What if we create something especially for amateur players?
Unintended movement
Too stiff that causes pain
Take-down version gears
Can't play unstressfully as those who never professionally trained
You wouldn't make it by hustling it when you are 10 years older
Is the amateur game a good place for bolder innovations to take place?
The brand I design for
The sport getting played
Who my users are
Step1 Play
Persona
Step2 Analyze
Step3 Concept generating
Professional soccer cleats have always been body-on-frame structure to ensure their strength
For amateur players, I can help unify their cleats and feet with
UNIBODY CLEATS
There's no more a one-piece outsole.
Studs digs outwards, holded inside.
Inner upper and insole are knitted together like a sock.
Kangaroo leather are attached to
the knitted body for dematerialization.
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